One of the things that keeps popping up in the news about Michael Jackson’s death is the fact that MTV is going back to it’s all video format in homage to the man who helped make them so much money. But I haven’t seen anyone actually mention how they’re doing it. Watching last night it was impossible not to be repulsed by how lame the whole thing was. When I turned it on they were showing the remix of “Smooth Criminal”. This was followed by about eight commercials in a row. Then a brief news spot about Jackson’s death. Then a bunch more commercials. Then another video (“Gone Too Soon”, a song I had forgotten about). Then another batch of commercials. Then the exact same news announcement. Then another batch of commercials. And so on. I think I saw that same news piece four times in the space of an hour, and maybe three videos in the same amount of time. This was a tribute? I know they don’t have VJs anymore, and they just announced another round of layoffs, but is MTV so gutted that they couldn’t put something together that didn’t feel like a late night infomercial? Or even show two videos in a row?
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