Just as an addendum to my last post, one thing I didn’t take into consideration regarding the Hannah Montana stuff is the demographic factor. Since Cyrus is sixteen, it’s easy to imagine her demographic coming in that fairly narrow range of girls 12 to 18, and maybe a little older. But Disney doesn’t think in those terms–the lower range is more important to them than the upper–and the demo for Hannah Montana starts at about eight years old or even less. When you think about it in that way, songs like “Hoedown Throwdown” or “Ice Cream Freeze”, which are essentially updated versions of the Hokey Pokey (or, in the case of “Ice Cream”, the hand jive), make perfect sense. I still think it’s low to rewrite the same song for different markets in the space of a few months, but at least their existence is easier to understand. Viewed through the eyes of an eight year old, they become almost tolerable.
TweetTags: Hannah Montana, Miley Cyrus