Gold records (500,000 sold)? Platinum (1,000,000)? Diamond (10,000,000)? Who cares anymore? As of today the industry will need to think in much bigger terms. How about one billion? That’s how many times, and more, people have watched Lady GaGa’s videos online. That’s not all: there have been nearly three quarters of a billion views of Soulja Boy’s “Crank That” alone, and half a billion views of Beyonce’s “Single Ladies” (not to mention the nearly 200 million views of Dramatic Gopher). This has nothing to do with sales—artists don’t make a dime when people watch their videos—but it should only be a matter of time before somebody comes up with some official, mineral-based designation for the number of views a video receives. With numbers as astronomical as this, how could the industry resist the urge to congratulate itself?
TweetTags: Beyonce, Lady GaGa, Soulja Boy