When I was doing my half-year summation last week, an idea struck me that I didn’t have time to include. As I said there, the apparent greatness of the year overall hasn’t made much of an impression on the pop charts, at least not in terms of individual records. As the old saying goes, though, a rising tide lifts all boats, and though I think it’s fair to say that there have been few great records on the Hot 100 this year, the quality, overall, has risen.
Quality, however, may not be the right word; freshness may be closer to the truth. Since the crash and burn of the summer of 2008, there has been a slow but steady revitalization. Pop music sounds different than it did three years ago. On the top forty charts, the touchstones are obvious. With Lady GaGa and the revamped Blacked Eyed Peas leading the way, followed by 3Oh!3, Ke$ha, and quickly adapting older artists like Rihanna and Jay-Z, electronica in one form or another has become a staple on the pop charts, to the point where even Disney stars like Miley Cyrus and Selena Gomez are jumping on the bandwagon (to be fair to Disney, Aly & AJ were actually ahead of the curve on this). At the same time, the pop embrace of electronica has forced those in the electronic music scene itself to up their game and look for new ideas to separate them from the mainstream (a process aided by the cross-pollination provided by DJ podcasts like those found at Resident Advisor, XLR8R, and Fact Magazine—check out Michaelangelo’s piece in the Guardian for an overview). At the same time, thanks to its exposure on the charts, electronica is garnering an ever-expanding fan base of more adventurous pop listeners.
Hip-hop and rap have also been reflecting the inspiration provided by electronic music. Unlike pop, however, the major changes are coming from smaller scenes outside the mainstream. While stars like T.I. and DJ Khaled fill their records with ever more baroque permutations of fuzzy synths, the whole of hip-hop is being remade from underneath by teenagers with lap tops. From Soulja Boy Tell’em in Mississippi to the jerkin’ movement in LA to Cali Swag District’s “Teach Me How To Dougie”, which puts an LA spin on a dance movement originating in Dallas, the movement in one form or another has gone nationwide. All that laptop rap needs now is an independently-minded genius to blow it wide open (Soulja Boy and New Boyz, unfortunately, have already been absorbed by the old guard).
Beyond the influence of electronica (and yes, I know that phrase is out of date, but find me another that covers the whole spectrum), other genres are being revamped as well, especially country. Up until a couple of years ago, country was ruled by good ol’ boys like Toby Keith and Tim McGraw and Kenny Chesney, who sang, for the most part, about only one thing: how good it is to be a good ol’ boy. In the last two years, though, women have come back strong: Gretchen Wilson started the ball rolling, with Miranda Lambert following closely behind, then Carrie Underwood (whose “Before He Cheats” provided the ultimate kiss off to the good ol’ boy genre), with Kellie Pickler, Sugarland, Lady Antebellum, Rory and Joey, and a host of others quickly occupying the landscape. In a category all their own are Taylor Swift and Brad Paisley, who have brought an intelligent, charming, good-humored sensibility back to country that it’s been missing for over a decade. The good ol’ boys are still around, but their voices are muted. Many of them are trying to meet the women half way, and the result has been a batch of pleasant, if not always brilliant records that feel far more down to earth and human.
Interesting changes have taken place on the indie and alternative scenes as well, but for the moment none of those have been turning up in the pop charts. Not that that isn’t a possibility. As far as I can tell, the only major difference in sound between Ke$ha and Sleigh Bells is the mix: Ke$ha mixes her distorted electronic explosions down and her voice up; Sleigh Bells does the opposite. They may be on different paths, but they’re heading in the same direction. Everybody is. And somewhere down the road is a convergence point that’s going to blow everybody away.
TweetTags: 3OH!3, Aly & AJ, Brad Paisley, Cali Swag District, Carrie Underwood, DJ Khaled, Gretchen Wilson, Jay-Z, Ke$ha, Kellie Pickler, Kenny Chesney, Lady Antebellum, Lady GaGa, Michaelangelo Matos, Miley Cyrus, Miranda Lambert, New Boyz, Rihanna, Rory and Joey, Selena Gomez, Sleigh Bells, Soulja Boy Tell'em, Sugarland, T.I., Taylor Swift, The Black Eyed Peas, Tim McGraw, Toby Keith