In the last few weeks, instead of releasing a new record as he has every month since last August, Justin Bieber has announced a guest appearance on CSI, a 3D concert movie, an illustrated “memoir” (hey, do you remember last November? wasn’t that cool?), and now he’s appearing in a Proactiv skin cleanser infomercial. It’s tempting to think that he and his handlers are seeing signs of Bieber fever cooling off (his last single, “Somebody To Love”, which was probably his best, just squeezed into the top fifteen and has been plummeting the last few weeks), but I doubt if that’s the case. This is merely a consolidation of assets after a year of success as preparations are made for the next phase. And if the next phase doesn’t work, there’s nothing wrong with building up that trust fund while the opportunity is still there.
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