Just a couple of weeks ago I was lamenting the difficulty of getting teen pop records on the radio, and now there are four of them in the top ten of the Mainstream Airplay chart. By no coincidence at all, I’m sure, three of them (Justin Bieber, Carly Rae Jepsen, and The Wanted) are managed by Scooter Braun. And according to this article in Billboard, Bieber, who’s the only established star in the bunch, may have had the hardest time getting there. I hope somebody somewhere is working on a profile of Braun, because I’d really like to know how this guy works. It can’t all be luck, right?
Correction: For reasons that are inexplicable to me, I named Scott Borchetta as Justin Bieber’s, and a bunch of other people’s, manager. It’s Scooter Braun. I’ve fixed it.