Category Archives: Advertising


Here’s hoping the album sounds as hard as this looks:

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Everybody in dance music, it seems, is signing up for the new Pepsi campaign. I understand why major artists sign endorsement deals, and I realize that Diplo and Skrillex and A-Trak can’t resist the idea of remixing Michael Jackson, but … Continue reading

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What Are You Trying To Sell Me Now?

It appears that when David Guetta isn’t trying to bludgeon his listeners into submission with over-obvious dance tracks, he’s trying to take their money in another way: by selling product placement to the highest bidder. And not just in his … Continue reading

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