The most hilarious thing about all the reactions to Steve Stoute’s full page ad lambasting the Grammy Awards, is the sense you get that everyone enters the discussion as if there were no other awards for music besides the Grammys. The even gets to the point where Stoute and others suggest founding yet another awards show, on which, presumably, the artists they want to be recognized will be recognized, and even allowed to perform.
My question is, where are they going to fit another award show in the schedule? Between the American Music Awards and the Billboard Music Awards? Maybe between the Academy of Country music Awards and the BET Awards, or even the BET Hip-Hop Awards. Or maybe they could squeeze it in between the Dove Awards and the Teen Choice awards. There might still be room, as well, between the MTV Video Music Awards and the People’s Choice Awards, or between the Country Music Television Awards and the Urban Music Awards. Of course, if they want an international audience, they’ll need to be careful about conflicts with the Brit Awards, or the Mercury Prize, or the Juno Awards, or Billboard and MTV’s various international awards. And let’s not forget the American Idol, X Factor, So You Think You Can Dance, and Eurovision Song Contest finales. It’s a full plate of awards, you see. Let’s make sure everybody gets a commemorative one.
Update: And don’t forget MTV’s OMAs, their new digital music awards show.