all these sounds from Euro and club music and the more commercial end of techno, it’s almost like a second B-Boys on E moment, except i doubt E has anything to do with it… it’s not a trend driven by the streets, it’s coming from producers, from their lack of imagination and their desire/need for international sales… so it’s more like a second Hip House moment… rapping figures as part of the hit-maker’s arsenal in the same way as it did for C+C Music Factory
These seems off to me, even though in part I agree with it. There’s no doubt that the injection of recycled Euro-disco into hip-hop is a producer-driven phenomenon—street-driven hip-hop at the moment is more along the lines of crankin’, jerkin, and dougie-ing. But I don’t see what lack of imagination has to do with it. In fact, it may well be the opposite, the practice of individual imagination being, at the moment, more important than organic cultural influences, at least in a commercial sense. Whatever you may believe about hip-hop as music, as culture it’s already past its prime, and though it’s still the dominant commercial form (at least as far as radio is concerned), and it’s not as decrepit in a cultural sense as rock and roll, and may even throw up a few surprises in the years to come, it’s feeling its age. So producers are looking for anything that will juice it up and get it’s blood flowing again. Euro-disco, mimimalist and ambient techno, ’50s rock and doo-wop, even classical and operatic influences.
In some ways it reminds me of the state of swing music in the late ’40s and early ’50s, when A&R men searched through Italian, Cuban, and Brazilian styles, country, folk, blues, even the burgeoning R&B, doo-wop, and rock and roll movements, for anything that would inject some life into a genre that had obviously run out of steam. A lot of terrible music came out of that period, but also a lot of amazing, hybrid records that are as startling today, perhaps even more so, as they were at the time. So although I agree things are bad, I wouldn’t blame the producers. As for the streets, they’ll take over again in time. They always do.