Is it just my imagination, or is pop music starting to become important again? Not important important, you understand. Not aesthetically important, maybe not even culturally important, but important enough that people are starting to pay attention again, get riled up again, get upset again. In the last week, Adam Lambert has stirred up enough controversy to make the national news, Justin Bieber’s tweener fans nearly rioted in Long Island, and everybody who had an award to give gave it to Taylor Swift. On top of this, the CMA awards got their best ratings in four years, and the AMAs their best in seven.
Meanwhile, Miley Cyrus, who struggled to get out of the Disney Ghetto for years, has now been in the top ten for over three months—if it wasn’t for the Black Eyed Peas she’d have been number one for at least a third of that time. BEP’s own album, The E.N.D., with it’s stripped-down, electronic, minimalist sound, was something totally new, at least for them and most of their audience, and yet the singles still managed to hold the number one spot for half the year. And since their reign has ended, we’ve had a different number one every week (some of those were repeaters, but no record has managed to stay on top for more than one week at a time). The audience is itchy. They still want records that are recognizably pop, but they want new pop—and often, decidedly eccentric pop.
In the summer of 2008, I began to wonder if the bottom hadn’t fallen out of pop music. I still think I was right. But now we’re starting to see the next generation crawl up from the ruins, charting their own path onward and upward. For the moment, the torchbearer appears to be Lady GaGa, who has been all over television the last week or so (if they could have found some way to sneak her onto the CMAs, I’m sure they would have). “Bad Romance” is the pop record and video of the year, if only because it marks the point at which the old guard is replaced with the new. You can almost hear the collective sigh from the record labels.